NBCUniversal could be on pace to generate $1.05 billion in ad sales revenue for its coverage of the 2014 Sochi Winter Olympics, according to estimates based on Kantar data. NBCU says it has sold more than $800 million in ads so far. "There is more demand out there than we could accommodate," said NBCU Ad Sales President Linda Yaccarino.

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Adweek, Variety

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