Old Spice has racked up nearly a million YouTube views for its latest spot, "Momsong," which depicts moms going to bizarre lengths to spy on sons who have become popular with women after they started to use Old Spice. The video, which references horror film "Child's Play," showed up on the brand's YouTube page Friday. "The idea is a pop culture moment that is going to have everyone chatting around the water-cooler on the creepy tone of the 60-second spot," Darla Hanger writes.

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