Procter & Gamble has earned tens of thousands of shares and more than 5.3 million YouTube views for "Pick Them Back Up," a video that praises moms who help young athletes recover from failure. The ad is timed to coincide with the Winter Olympic Games in Sochi, Russia, and reprises P&G's Emmy Award-winning "Thank You, Mom" campaign from the 2012 Summer Olympics in London.

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