Quality of life is even more important than health for consumers, according to The Hartman Group's "A Culture of Wellness" study. It found that healthy eating has become a part of the culture and no longer is an alternative lifestyle. “There has been a cultural shift -- now complete for all intents and purposes -- from 'health’ to 'quality of life’; from reactive health to proactive health," said Hartman Group CEO Laurie Demeritt.

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