An increasing number of dairy products enriched with omega-3 fatty acids have come to market in recent years, but the number that feature health claims about the addition has dropped to 1.5% last year from 2.4% in 2008, according to Innova Market Insights. "Tightening up of claims legislation has tended to decrease the use of this type of claim in relation to specific benefits," said Innova's Lu Ann Williams. However, "there is still interest in the sector and potential for further development," she added.

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