1/9/2014

Mobile retail advertisements had the highest click-thru rates among all verticals last year through November at 0.52%, followed by electronics at 0.41% and entertainment at 0.40%, per DG MediaMind. The travel and telecom industries had much lower CTRs at 0.13% and 0.06%, respectively. The numbers are based on analysis of about 2 billion mobile ad impressions.

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