Staples is touting the less-common office supplies it sells, such as typewriters, steam cleaners and Rolodexes, in a campaign from McGarryBowen and Edelman that debuts the tagline "Make more happen." The "L" in the Staples logo will be replaced with uncommon gear online, on in-store signage and in ads. "We really embarked on this reinvention over a year ago and have been very aggressively and quietly adding the products our business customers want and need," said Staples exec Shira Goodman.

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