Sundance Channel, in time for the late February debut of crime drama series "The Red Road," will introduce its new name, SundanceTV, and logo. "We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo," said Monica Bloom, SundanceTV's senior vice president of marketing. "SundanceTV aims to create television that is as remarkable as the best independent films, and this rebrand embodies that position with confidence."

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