Some publishers and news organizations are turning to freelancers and marketers to craft native ads on their properties, despite representing the native platform as one that provides access to editorial staff. Publishers that engage in this practice are able to develop content cheaply and see significant profits compared with their costs. "There are journalists who are paid less than $1 a word, sometimes $20 for a blog post, and the quality will suffer," said NewsCred CEO Shafqat Islam.

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