Television remains the dominant advertising medium, holding 57.6% of the market, but the Internet continues to be the fastest-rising segment and jumped to 4.5% of total spend, according to Nielsen. The company in its report points to the "really exciting development" of TV and the Internet working in tandem. "We are consistently seeing advertisers turn to integrated campaigns to connect with consumers on multiple screens, reinforcing their messages strategically to maximize impact," Nielsen's Randall Beard says.

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