During this season of ABC's "The Bachelor," the animated M&M "Yellow" can be seen in 30-second social media and television commercials alongside the show's star, Juan Pablo Galavis. In the videos, Galavis and Yellow hang out in the bachelor mansion and connect over being irresistible. The Jan. 13 episode in which Yellow first appeared saw 7.9 million viewers and 173,000 tweets. A YouTube video launched last week has had more than 32,000 views.

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