2/17/2014

Anomaly copywriter Johnny Dantonio says Budweiser's "Puppy Love" Super Bowl ad started with "a clear briefing" from the client and continued as a collaborative process of "whittling down the idea until it's at the simplest and most effective state possible." Dantonio in this article also discusses his first "big break" and give advice to future creatives. "First, be decisive," he says.

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