Health care marketers can gain valuable insight into the patient experience by reading books by patients, such as Laurie Edwards' "Life Disrupted: Getting Real About Chronic Illness in Your Twenties and Thirties," marketing expert Dan Dunlop writes. Edwards details her struggles to find a support community and emphasizes the importance of the patient-provider relationship. "It is important to understand what patients go through" and books like this can help, Dunlop writes.

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