Dedicated social media users are suffering from "like addiction," writes Maureen O'Connor, investing huge amounts of their own self-worth into their online messages, and suffering deeply when they don't get retweets and "likes." Worst of all, O'Connor writes, is having to run like-boosting campaigns for corporate social content. "You know the prettier girls are going to beat you, and when they do so effortlessly, you will feel uglier and more alone than ever before," she writes.

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New York magazine

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