Now that Dunkin' Donuts has learned enough from a two-year pilot project of digital menu boards at 100 stores, the company plans to roll out the technology to 3,000 locations by the end of year. Among the lessons learned: take time to ensure buy-in by franchisees, keep content fresh to maximize return on investment in the technology, and design flexible systems that can be customized for different store formats and footprints.

Related Summaries