2/11/2014
Eric Thayer / Reuters

Kay Martinovic, who runs Kay's Designer Consignment in Ormond Beach, Fla., says she has been able to generate a 23-fold return on her investment by advertising on Facebook. "After 12 years in business, what Facebook has allowed me to do is reach people wherever I want," she said. Martinovic is one of the entrepreneurs who will participate in the first meeting of Facebook's Small and Medium Business Council, which will help the social media company enhance its offerings.

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