As much as a quarter of a TV show's audience posts about the show on Facebook, and 60% of all TV interactions on the social network occur during the broadcast, according to a SecondSync report commissioned by Facebook. Mobile accounts for 80% of these interactions, the survey showed. "When looked at holistically, real-time activity around TV and [sports] on the Facebook platform is hugely compelling and there are important commercial implications," according to the report.

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