A disgruntled Facebook advertiser says he blew through more than $600,000 to advertise online fashion magazines, but received far fewer incoming hits than the social network claimed to have delivered. Fetopolis CEO Raaj Kapur Brar says third-party analytics show he received about a quarter of the traffic that Facebook claimed, making the campaign a money-loser for his company. Facebook disputes Brar's claims.

Full Story:
Business Insider

Related Summaries