Investors hear tons of pitches every year, so putting a slightly different spin on your story can do wonders, writes Mikael Cho, co-founder of ooomf. Cho's company had struggled to raise money, but that changed after the presentation was restructured to highlight the business' growth rate. "[W]e realized that perhaps having 'all the elements we were expected to have' could have actually been the problem with the first version of our presentation," Cho writes.

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