2/14/2014

Beginning in the second quarter, advertisers will have the option of in-game video ads in Angry Birds, adding to Rovio's expanding lineup of ad offerings and filling a gap in mobile publishing, according to advertising head Michele Tobin. "In the mobile video space, there's a lack of publishers who provide real scale and premium environments with total transparency," Tobin said.

Full Story:
Adweek

Related Summaries