Rep. David Camp, R-Mich., chairman of the House Ways and Means Committee, has released a tax-reform proposal that would limit businesses to deducting only 50% of advertising spending in the year it was spent, with the rest amortized over 10 years. Camp said it's unlikely his bill will be acted on this year. IAB President Randall Rothenberg said that as the U.S. economy struggles to grow, "the last thing to consider is a change in the tax deductibility of advertising expenditures."

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