After a successful pilot study, ING is to begin supporting FINRA-compliant LinkedIn profiles for its 2,400 advisors. The company has developed a system that funnels all advisors' social actions to a compliance officer for approval, and that feeds pre-approved social content to advisors for posting to their accounts. "It's extremely efficient once you have a content machine in place," says Ann Glover, chief marketing officer for ING US.

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