Jewish dating site JDate is appealing to its audience of single people with a humorous ad campaign that uses inside jokes about Birthright trips and Yiddish slang to attract users. The "Get chosen" campaign is "more about emphasizing the 'J' in JDate and about reinforcing what we're here for -- we're here to build the Jewish community," said Greg Liberman, CEO of Spark Networks, JDate's parent company.

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