Lucky Charms is celebrating its 50th anniversary in the 50 days before St. Patrick's Day with a 15-second TV spot on national networks, a cake from the "Cake Boss" Buddy Valastro, an instant-win game online, a Tumblr page and special cereal boxes. The effort is bringing together many agencies, including Saatchi & Saatchi, AKQA, Cossette, United Entertainment Group and Current.

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