Josh Greenstein, chief marketing officer at Paramount Pictures, says he relied on director Martin Scorsese to guide the marketing of "The Wolf of Wall Street," which was targeted at the 18-to-49 demographic as well as fans of Scorsese and star Leonardo DiCaprio. Scorsese was "a true partner in the marketing, in every aspect of the campaign, because he's such a visionary," Greenstein said.

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