A Snaps application offered by Procter & Gamble's Braun shaver allows mobile users to superimpose images of themselves onto an image of U.S. short track speed skater J.R. Celski. It's part of the company's sponsorship of Celski at the Winter Olympics. "The goal of the program is to provide fans with a fun way to get involved with J.R.'s Olympic journey, while also introducing them to the Braun brand," said Brian Messerschmitt, Braun's brand manager for North America.

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