The Tesla car company tried to deflect blame after an incident in which a Tesla owner's garage caught on fire, writes Bob Herbold, former chief operating officer at Microsoft. In general, it's best for companies to act quickly and be accountable when something goes wrong, he writes. "[I]t is appropriate to describe what you think happened and what you think the causes were, but make sure the primary message is that you are taking total responsibility for the incident and for fixing things," he writes.

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