T-Mobile has generated online chatter with an offer for BlackBerry customers to replace their phone with Apple's iPhone 5S for no money down. The offer has drawn an impassioned reaction from BlackBerry supporters, but T-Mobile might have designed the campaign to be snarky to gain attention, Matt Burns writes. "T-Mobile essentially released a promo that would spread like a wildfire among the demographic it was specifically targeting," Burns writes.

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TechCrunch, Reuters

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