2/24/2014

Cinema advertiser NCM Media Networks will produce a branded pre-show entertainment series steered by Twitter data on users' movie-related chatter. NCM is seeking a yearlong brand partnership to fund the series. "It's a big audience and it's big reach, and we'd like to find a partner who wants to literally own this and be associated with it day in and day out," NCM's Cliff Marks says.

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