Procter & Gamble's discount-heavy push to regain share in the U.S. hair care market is pressuring Unilever and leading to slimmer margins, according to Unilever's CEO, Paul Polman. P&G Chief Financial Officer Jon Moeller says the company is not leading the "promotional escalation," but is merely responding to Unilever's moves. Polman says that because of the discounting, "there is limited value being created" in hair care.

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