Time Warner Cable's recent carriage agreement with Viacom gives the cable provider the ability to run targeted ads on programming from Nickelodeon, Comedy Central and other Viacom channels. These dynamic ads are being adopted by increasing numbers of programmers, according to Time Warner Cable CEO Rob Marcus. "It's generating incremental ad dollars for them, but it's also encouraging them to make more content available on VOD, which makes our platform better," Marcus said.

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