The best way to make sure you are always on top of your sales game is to assume that your competitors have beaten you to the punch with key clients, writes S. Anthony Iannarino. This sort of healthy "paranoia" will give you the motivation you need to create value and form important relationships, he writes. "Instead of underestimating your competitor and losing, believe and behave as if you are already behind in every opportunity," he recommends. "Then hustle!"

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