2/25/2014

NBC's audience for the Winter Olympics in Sochi, Russia, was off by 12% compared with the 2010 Games in Vancouver, British Columbia, but still delivered 6% more viewers than the 2006 edition in Turin, Italy, the network reports. The Sochi games garnered 21.4 million viewers on average in prime time, compared with 24.4 million for Vancouver and 20.2 million for Turin. However, the figures for Sochi do not include online audiences; NBC offered live streams of all events to pay-TV customers.

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