Smoothie and juice chain Robeks is rolling out a new store design that aims to communicate the brand's premium status and healthy, natural ingredients. The new design includes a revamped hummingbird logo to convey energy and movement. "Our products give energy. Our guests live active lifestyles, and it takes their energy to fuel the brand. The hummingbird helps communicate the energy you get from Robeks products," says Chief Marketing Officer Chad Bailey.