Advertisers can now use Facebook's Lookalike Audiences not just to identify potential customers using identifiers such as e-mail but to find people who resemble their website visitors, mobile application users and Facebook Page connections. The feature keeps individual privacy in mind, Emil Protalinski notes. "This feature lets marketers reach specific groups of people without actually sharing with them who is in those groups," writes Protalinski.

Full Story:

Related Summaries