The market for natural products hit $150 billion in 2013 and is poised to reach $226 billion over the next four years as consumers focus on ancient foods and diets, such as quinoa and the concept of paleo eating, and seek increased transparency from manufacturers. "People are starting to want to revert back to simple nutrition, to eating whole foods rather than the foodlike substances the industry supplied over recent years," said Carlotta Mast, senior director of content and insights for New Hope Natural Media.

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