Gap is looking to raise the profile of its blogging and social community in its latest mobile campaign on WeatherBug's iPad application. The ad features images of three fashion bloggers on Gap's Styld.by website and invites consumers to explore their ideas and methods. "We've found that a vast majority of people who visit Styld.by do so from their mobile phone. That's why mobile advertising is a good fit," said Gap spokeswoman Kari Shellhorn.

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