Over 35 years, the locally owned Genesis Hair and Day Spa in DeForest, Wis., has evolved into a 2,600-square-foot upscale, full-service salon and day spa. Hair care is most in demand, with other offerings including hot stone, body polish and aromatherapy steam massages, nine facials, makeup application, manicures, pedicures, body sculpting treatments and airbrush tanning.

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