Havas plans to build an entertainment and content portfolio and carve out a niche before the Publicis-Omnicom merger completes, but Havas has no merger plans of its own, said Yannick Bolloré, Havas' CEO. Havas has significant cash reserves and is planning to acquire a handful of new companies, potentially in the media and Hollywood sectors. "I'm not sure a bigger position is relevant to us and we may diversify, but it's at a very premature stage of reflection," said Bolloré.

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