Heineken is inviting filmmakers to submit their concepts on Twitter for a shot at a screening during the Tribeca Film Festival. The #15secondpremiere campaign is part of Heineken's continued sponsorship of the festival, and it offers "a new social call-to-action that bridges the routine and comfortable behavior of tweeting with the exciting possibility of an unforgettable offline experience at Tribeca Film Festival," said Pattie Falch, brand director for Heineken sponsorships and events.

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