3/5/2014

Making mobile work for marketers starts with understanding that mobile broadband subscriptions are growing by 150 million each quarter, according to this roundup of insights from the Mobile World Congress. Marketers should also look to develop mobile programs that add maximum value and encourage users to share their data. Oral B, IBM and T-Mobile were among the companies that showed off effective mobile technology at the Congress, according to Greg Armshaw of McCann Worldgroup.

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