The founders of Zady, an environmentally friendly clothing line, have learned it can be challenging to sift through all the opportunities that arise after a company gets some publicity. "When you have a young company, especially one that's garnering positive attention, there are people out there trying to hustle you," said co-founder Soraya Darabi. Talking to other entrepreneurs can help, Darabi says, and she also goes over the company's strategic goals with her co-founder every week.

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