Marketing leaders in automation can be hard to identify because the industry is so varied in products and approaches, prompting Mathew Sweezey to create this list of the top 25 business-to-business players in the space. He breaks down the thought leaders by category, including video, writing, B2B content, and alignment of sales and marketing. "[P]eople currently consider marketing automation to be a singular tactic, when in reality it is a combination of many tactics," Sweezey writes.

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