The NAB on Thursday unveiled a counter-proposal to the Federal Communications Commission's plan for joint-sales agreements that would allow such pacts if they benefit the public and meet certain criteria. NAB proposes that brokered stations taking part in a JSA maintain control of 85% of their programming and retain 70% of their net ad revenue. Under the NAB plan, the licensee of a brokered outlet would have "ultimate control" over its ad rates and the "option to hire" its own ad salespeople, according to a letter from NAB President and CEO Gordon Smith to FCC member Mignon Clyburn.

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