Social media native ad spending is estimated to rise from $3.1 billion this year to $5 billion in 2017 and increase from 38.8% of social media ad spending to 42.4%, according to a BIA/Kelsey report. Native ads are also rising in popularity with traditional print publishers looking for new revenue streams. In a Sharethrough study, brand marketers list awareness as the top reason to use native ads, followed by branding and brand affinity.

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