3/4/2014

TV and digital video ad buys are growing closer but will need the rest of the decade to combine into a single purchasing process, according to a Nielsen report. One big roadblock is that agencies still buy TV ads from people they know, and automation doesn't have the same trust or human interaction elements. "For this convergence to take place, the advertising industry will need to embrace video as a platform agnostic medium," according to the report.

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