Ad-supported online video platforms such as AOL and YouTube are said to be targeting TV ad dollars that normally go to cable companies. Ad industry sources say online outlets are trying to prove they have just as valuable an audience as traditional cable companies have. A YouTube pitch used data from November to show it reached 49% of 18- to 34-year-olds, while cable channel FX reached only 45% and TBS comedies reached just 44%.

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