Massage Envy, with 960 locations in 49 states, posted $1 billion in sales last year and has administered more than 70 million massages since its inception in 2002. Massage Envy Chief Operating Officer Joe Luongo, whose background includes the military and Pizza Hut, said he has approached all of his pursuits similarly. "It's about people and it's about team. ... Our goal is to make sure we're really trained and can execute the plan and execute it well," Luongo said. "When we're taking care of guests ... ensuring that we've got the best-in-class people that are delivering that experience consistently is key."