Petplan is one of the nation's major pet health insurance providers, along with Veterinary Pet Insurance, Embrace, Trupanion and others, and they are all capitalizing on a prime market. The U.S. pet insurance industry is worth about $500 million, yet Americans spend some $14 billion on veterinary care each year. Petplan in the U.S. branched off from a U.K. company, built investor partnerships and developed a targeted marketing plan that has helped fuel its success.

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