Pinterest is readying its ad units and wants initial advertisers to spend between $1 million and $2 million, with a cost-per-thousand-impressions of $30 to $40, according to this report. Pinterest tried out a set of ads about six months ago that were tied to search items, not pins that show up in a user's stream. "We are continuing these [ad] tests, but we don't have any announcements to make at this time," a Pinterest representative said.

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